![]() The Formstrip, designed initially to stabilize the foot, became an iconic design element. The brand's visual identity came to life in 1958 when the Formstrip landed on the side of shoes. But PUMA didn't lose sight of its early running heritage, with its shoes still a part of the Olympics. The PUMA Brazil followed in 1954, and soccer offered a significant pillar of the business. After a falling out between the brothers, Rudolf, still in Herzogenaurach, Germany, launched PUMA in 1948, while his brother Adolf went on to launch adidas.The first offering from PUMA was the Atom soccer cleat, beginning a key heritage in soccer for the brand. ![]() The pair had record-breaking track spikes to their name, most notably in 1936 when Jesse Owens won four gold medals in Berlin. ![]() The Dassler Brothers Shoe Factory, originating in the family home in 1919 before taking over its own space in 1924, was a partnership between Rudolf and Adolf Dassler. Rudolf Dassler knew a few things about creating shoes before he broke out on his own.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |